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Top PR Firm in Mumbai, PR Firm in Mumbai, Best PR Firm in Mumbai, PR Agency in Mumbai, Public Relations Agency in Mumbai, PR Company in Mumbai, PR Company in India, Public Relations

Rise of the tier 2 and tier 3 consumer and new rules of brand engagement

Brands aren’t created overnight, and neither are customer trust and perceptions of the brand. For decades, a company’s persistent toiling, planning, and efforts in operations, marketing and promotion, and, most crucially, customer service have earned it a brand status for its product and service. Building a brand in a Tier 2 or Tier 3 city […]

Top PR Firm in Mumbai, PR Firm in Mumbai, Best PR Firm in Mumbai, PR Agency in Mumbai, Public Relations Agency in Mumbai, PR Company in Mumbai, PR Company in India, Public Relations

Why PR and brand building needs to become an integral part of annual marketing investments?

Consumer expectations have been evolving at a rapid pace and businesses are scrambling to break through the clutter with a powerful presence both online and offline. While good marketing can get customers interested in your brand, marketing alone can’t sustain consumer interest and cultivate brand loyalty. This is where PR (public relations) comes into the […]

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Why should you choose Performance based Digital marketing for your business?

Performance Marketing is a result-driven digital marketing strategy that is used by many businesses. Since the payment is based on how users interact with the content, it is ideal for companies looking to reach a large number of people at once. Businesses connect with performance marketing agencies to design and place advertisements on a variety […]

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How can Web 3.0 revolutionize the communication industry?

Web 3.0 has indeed taken the internet world by storm. With Facebook heavily investing in metaverse to break barriers and converge online and offline environments, it is set to redefine the way we communicate and interact in the virtual world. Virtual, instead of being separate from the physical world, will penetrate into every aspect of […]

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How can PR help revive the sectors that were impacted due to the pandemic?

During these unprecedented times when the Covid-19 pandemic had caused a ruckus for businesses in various parts of the world, there are some sectors that have been more impacted than the others. These include sectors like the tourism, hospitality, traditional retail and even construction and infrastructure development suffered the most. Many more businesses, including start-up’s […]

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How can PR help in Countering Fake Goods?

With the rise of fake products in the market, it has become difficult for customers to tell which products are genuine and which are not. When a customer buys a fake product thinking it’s an original, it not only frustrates them when the product turns out to be of poor quality, but it also tarnishes […]

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The Role Of PR In A Crisis Management

A company’s reputation is heavily influenced by its public image. However, things can go wrong from time to time, and a company’s reputation might suffer as a result. All types of enterprises, small and large, might be affected by a disaster. If not handled effectively, a crisis can destroy a reputation. The brands existing reputation […]

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How can a robust PR strategy help drone manufacturers cement their position in the market?

The drone industry in India has been receiving special attention from the government as its benefits became more evident especially during the COVID outbreak. The new liberalized policy announced in 2021 as ‘Drone Rules 2021’ gave a major fillip to the industry and reduced barriers to entry. The recent Union Budget announcement regarding the ‘Drone […]

The importance of PR campaigns for Lifestyle brands during the festive season

With the onset of the festive season, for many businesses, it may mean shuttering down and taking time off. However, just because the holidays are approaching does not imply you should put a stop to your public relations effort for the year. In fact, this is the time to put into place a strong PR campaign […]

Communication Tips for Home Grown perfume brands

India has historically known as a country fascinated by fragrances. With a plethora of fragrant trees and flowers – from lilies in the north to Champa in the south, and Jasmine grown across its corners, India has always placed social and cultural significance on scents and smells. Items such as sandalwood, saffron, and camphor were considered, from early medieval […]