Animation brands have seen a considerable increase in the last three years. Animation is booming as a result of technological advancements and improved internet access. Through amusement and ingenuity, animated films and cartoons capture the interest of children of all ages. Animation is not only a terrific way to tell a story and interact with […]
Local brands have evolved rapidly in the recent decades because of technological advancements and changes in business practises. The emergence of numerous technologies, most notably the Internet, may be monitored and linked to the growth of local brands. New channels and different working techniques were introduced by technology, resulting in a shift in profession and […]
The name “metaverse” denotes infinity, which is a nebulous and imprecise concept. The massive surge in talk surrounding it, on the other hand, should act as a wake-up call for public relations because, like it or not, the metaverse is coming for our jobs, or at least the way we do them. In the past […]
B2B PR aims to build trust along with brand awareness and brand credibility. It’s less about products and more about results. A PR strategy can bridge that trust-gap between a company and its would-be customers by implementing an effective strategy. Companies have chances to connect with vendors, customers, and industry experts, and strengthen relations with […]
The pandemic has affected a substantial amount of businesses globally and has severely impacted the travel and the hospitality sector. The Indian hotel industry has suffered losses of 620 crore. The hotel chain and standalone hotel segments are expected to lose more than 130-155 crore, while the alternate accommodation category is expected to lose more […]
Return on investment (ROI) is a performance measure used to evaluate the efficiency or profitability of an investment. To put it another way, it assesses the return on any given investment in relation to the cost of the investment. Many brands and businesses are solely focused on gaining awareness and expanding their reach, not seeing […]
The startup ecosystem has been rapidly growing, with new innovations in product and services, driven by a tech-enabled ecosystem. While this is enriching and making the economy richer, while introducing and creating newer categories, competition is also becoming increasingly fierce. Especially start-ups where effective visibility can directly translate into investor attention and potential for funding! […]
With the fast expanse of internet and access to smartphones there has been a burst in social media. It has given the liberty to people who are willing to express themselves through a certain talent and want to showcase it through the social platform. Over a period of time, these people are now become influencers. […]
The pandemic has impacted nearly everything that we do in our personal and professional lives. But if there’s one thing that it has affected the most, it is undoubtedly the way people interact and communicate. And unsurprisingly, the public relations (PR) and communications industry witnessed significant transformations to that effect. Businesses felt a need to […]
The Indian Premier League or IPL has without a doubt become one of India’s largest cricket festivals, bringing people of all ages, religions, and castes together. When the IPL first began in 2008, the total cost of eight franchises was Rs 3000 crore. In other IPL news, two new clubs were sold for a total […]
