Public Relations, also known as PR, is an important aspect of any business. It is the art of establishing a connection between a company and its target audience, which includes customers, shareholders, and the general public. The primary goal of public relations is to build and maintain a positive image of the brand, improve its […]
Logistics and infrastructure are critical to an economy’s growth. Logistics has seen an enormous transition in the last decade, particularly with the arrival of e-commerce, and has earned its fair share of consumer-facing innovations and advancements. The Indian logistics industry is expected to grow at a CAGR of 10.5% from 2020 to 2025. With increasing […]
Organizations aspire to better serve their consumers as the year progresses, thanks to the expansion of virtual workspaces and the rising significance of digital business processes. Marketing communication is always at the heart of all business operations, no matter what a company specializes in. Today, it is nearly difficult to remain ahead of the curve […]
Brands image are changing in a fraction of seconds nowadays, Public Relations plays an immense role for Brand image creation, protection and rebuilding. Public Relations functions as a mediator between brands and the consumers. A vital role in order to maintain a favorable public image for the business, brand building and increasing the credibility for […]
Big data is one of the most important themes in modern analytics technology. Every day, a large amount of information is created, and this information is valuable to most firms because it delivers insights that were not accessible a few decades ago. Most firms, regardless of industry, aim to exploit this data to gain an […]
It is that time of year when the festivities begin. And this year will be remembered as a one-of-a-kind holiday season due to the pandemic’s long-term impact. Consumers are predicted to be cautious in their category selections due to economic uncertainties. Value-seeking behaviour is on the rise, with a preference for trustworthy brands. Brands must […]
In the past, the public relations industry relied on general knowledge, a basic understanding of the news media, and a talent for writing and communication. As technology advanced, so did the sector and the concept of public relations as a whole. Now, your credibility depends on the engagement and reach of your brand on social […]
The marketing sector is developing at breakneck pace. The scope of what we mean when we say “marketing” is expanding and changing all the time. 2023 will without a doubt be a year in which we focus more intently. For marketing professional of all skill levels, adapting to these changes is not always simple and […]
Public relations experts who specialise in crisis communication can transform the perception of the brand that is experiencing a crisis. Perhaps as a consequence of overcoming the toughest obstacles, completing tasks in a short amount of time, or simply from the adrenaline these events produce. In the last few decades, crisis communication has changed drastically, […]
AI technologies are affecting everyone, and the pandemic’s impact on digital transformation is predicted to continue. According to McKinsey’s Global Institute, marketing and sales will be the areas where AI applications have the most impact, despite the fact that they are being utilised to solve problems in practically every sector of the global economy. According […]
