The art of storytelling requires imagination, creativity, expertise, and practise. A good story is one that is accessible to all audiences. It encourages a sense of community among others who have comparable interests. The process of “solidifying abstract concepts and simplifying complex communications” is another way to describe it. It focuses on giving a brand […]
The word Fintech is a combination of the term “financial technology”. The phrase “fintech” refers to new digital technology that aims to enhance and automate the provision of and use of financial services. India being one of the fastest-growing economies has seen a tremendous rise in the fintech industry in the past decade. Concepts such […]
According to The Internet Encyclopedia of Philosophy: “The field of ethics, also called moral philosophy, involves systematizing, defending, and recommending concepts of right and wrong behavior”. The definition of ethics in simple form is to distinguish right from wrong, fair from unfair, and good from bad. Ethics are the principles that a person shape their […]
The gaming industry in India has been rapidly growing while attracting many youths and career enthusiasts it. From being a regular passing time activity known only to a few people to developing a whole new industry of its own, gaming has settled its place amid people’s minds and hearts. It has developed from being a […]
Rise of Real Estate Business Due To Public Relations Public relations are one of the essential components for success in today’s cut-throat competitive real estate environment. To enhance your company’s brand image, the real estate sector will require a PR agency as it will be concentrating on establishing a reputation that consumers will recognize and […]
These are the top five public relations misconceptions. This will assist you in making educated judgments about your public relations strategy and achieving the greatest outcomes. Myth 1. PR is just advertising: If you continue to believe this notion, your brand is passing up possibilities. Public relations and advertising are not synonymous. They each have […]
The most crucial thing for a brand right now is to have a good market reputation. Brands require consistent visibility among stakeholders so as to gather support for holistic growth and development with a positive public image. Because of digital technology and social media, start-ups and small enterprises can get more attention than ever before. […]
The global EdTech market was valued at USD 85 billion in 2021 and is predicted to exceed USD 230 billion by 2028, increasing at a 15% CAGR between 2022 and 2028. Online learning is becoming more popular among students since it is more convenient than traditional classroom instruction. Personalized learning, increased gamification, acceptance of the […]
The pandemic has been felt by everyone as a result of the restrictions and lockdown that prevented brands from engaging in experiential PR, which involves letting customers interact with products by touching or using them. Due to this, there was less in-person interaction and more digital activity. As millennial customers want immersive experiences, companies are […]
High Inflation, unemployment, layoffs, a bear market, recession. These are some of the words that are making the headlines nowadays. During such a situation when the going gets tough, most companies cut out on their marketing and PR budget. But in these situations, the time-old proverb stands correct: out of sight, out of mind and […]
