Brand engagement isn’t created overnight, and neither are customer trust and perceptions of the brand. For decades, a company’s persistent toiling, planning, and efforts in operations, marketing and promotion, and, most crucially, customer service have earned it a brand status for its product and service. Building a brand in a Tier 2 or Tier 3 […]
Consumer expectations have been evolving at a rapid pace and businesses are scrambling to break through the clutter with a powerful presence both online and offline. While good marketing can get customers interested in your brand, marketing alone can’t sustain consumer interest and cultivate brand loyalty. This is where PR (public relations) comes into the […]
Performance-based Digital Marketing is a result-driven digital marketing strategy that is used by many businesses. Since the payment is based on how users interact with the content, it is ideal for companies looking to reach a large number of people at once. Businesses connect with performance marketing agencies to design and place advertisements on a […]
Web 3.0 has indeed taken the internet world by storm. With Facebook heavily investing in metaverse to break barriers and converge online and offline environments, it is set to redefine the way we communicate and interact in the virtual world. Virtual, instead of being separate from the physical world, will penetrate into every aspect of […]
During these unprecedented times when the Covid-19 pandemic had caused a ruckus for businesses in various parts of the world, there are some sectors that have been more impacted than the others. PR help revive the sectors like the tourism, hospitality, traditional retail and even construction and infrastructure development suffered the most. Many more businesses, […]
With the rise of fake products in the market, it has become difficult for customers to tell which products are genuine and which are not. When a customer buys a fake product thinking it’s an original, it not only frustrates them when the product turns out to be of poor quality, but it also tarnishes […]
A company’s reputation is heavily influenced by its public image. However, things can go wrong from time to time, and a company’s reputation might suffer as a result. All types of enterprises, small and large, might be affected by a disaster. If not handled effectively, a crisis can destroy a reputation. The brands existing reputation […]
With the onset of the festive season, for many businesses, it may mean shuttering down and taking time off. However, just because the holidays are approaching does not imply you should put a stop to your public relations effort for the year. In fact, this is the time to put into place a strong PR campaign […]
India’s Fragrance Market has historically been known as a country fascinated by fragrances with a plethora of fragrant trees and flowers – from lilies in the north to Champa in the south, and Jasmine grown across its corners, India has always placed social and cultural significance on scents and smells. Items such as sandalwood, saffron, and camphor were […]
Maximizing Internal Communication in a Hybrid Work Model Employee engagement plays a vital role for all organizations and is actively built through consistent interaction between employees and management, through both virtual and in-office mediums. Thanks to the pandemic, however, we have now been forced to adopt a remote working and hybrid working model, which has […]
